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Ather 450X Test Rides Delivery And Brand Expansion Plans Revealed

  • Ather Energy has also tied up with dealer partners in Ahmedabad, Mumbai and Pune for its premium showrooms.
  • Ather also says each city will likely get around 10-15 charging points before deliveries commence.
  • Deliveries of the Ather 450X will commence in November.
AtherSpace Chennai2

Ather Energy has announced that test rides for the Ather 450X will soon commence in Pune and Ahmedabad. The company has also partnered up with dealers to set up premium showrooms, called Ather Space, in Ahmedabad, Mumbai and Pune. It has partnered with Kataria Group for its touchpoint in Ahmedabad and with Kamal Motors and BU Bhandari for Mumbai and Pune respectively.

Also Read: Ather 450X First Ride Review

Ather Energy assures that each city is likely to have around 10-15 charging points before the deliveries commence. Speaking of which, the Ather 450X will start reaching customers from November. Establishing charging infrastructure in a particular area before the scooters hit the road should make the ownership experience a lot more hassle-free. Confirmed charging points in Pune include Kalyan Bhel, Little Italy, Kalinga Restaurant, Copacabana, Bliss Bakery Cafe, Hotel KBs Woodland, and Eat & Repeat Cafe. For Mumbai, the charging points will be at Little Italy restaurants and Ahmedabad’s locations include Sangeetha Mobiles, Little Italy and Royal Orchid.

Ather 450X test rides will commence in eight more cities in the coming weeks. This includes Hyderabad, Kochi, Coimbatore, Kozhikode, Delhi NCR and Kolkata. The location of Ather Space, developed in conjunction with the dealers, will be announced soon. That said, test rides will begin before they are established. Recently, Ather launched the collector’s edition of the 450X, called Series1. You can read all about it in our report here.

Ravneet Phokela, Chief Business Officer of Ather Energy, says, “Intelligent electric vehicles are a new category and we have spent the last couple of years pioneering a new model in Chennai and Bengaluru, which is focused on experience. We were looking for partners who share Ather’s passion for delivering superior customer experience. When we announced the dealership format, we received a phenomenal response from strong, industry-leading dealer partners, and we are pleased to partner. We are very pleased to partner with Kamal Motors, B U Bhandari and the Kataria Group and they have been extremely supportive and have been offering us their expertise to expedite the opening of their respective markets. We hope to recreate the magic we were able to in Bengaluru and Chennai. We will soon share the location of the experience centers in each of the cities.”



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